How To Create A Job Ad That Gets Results

How To Create A Job Ad That Gets Results

Caleb Cousens

You desperately need to find the right person for your team, but you do not have the slightest idea of how to write a job ad that will attract that right person.

Writing job ads can be intimidating and time consuming, especially if it’s your first one. Don’t worry! We are trying to make it as easy as possible.

The most important thing for your job ad is the ‘hook’ - what is your ideal candidate going to need. The template and tips below will help you polish that. Be sure to have great images, good spelling and grammar and share your energy. What makes you the best place to work, what is your team dynamic.

Below you will find an example template job that you can cut and paste for your own purposes and provided a number of key job competencies and requirements for some of the more common jobs in agriculture.  Feel free to use them.

Job Ad Template

Farm Operator Needed

Working with advanced farm technology and equipment, learning the latest production practices and being part of a team, you’ll be part of making a difference on XYZ Farms.

What you’ll do:

  • Responsible for crop and agronomy practices such as drill and sprayer operations and perform field scouting and soil and plant tissue testing.

  • Purchase and maintain inventory of crop inputs and manage purchases with suppliers.

  • Design, implement and monitor fields with data collection and feedback

  • Manage farm software through setup and transfer of data and create fertilizer and seeding prescriptions

What we’re looking for:

  • Organized multi-tasker who can deal with ambiguity

  • Strong, clear communicator who delivers messages in an easy-to-understand way

  • Team player motivated to continuously improve skills and share knowledge

What you’ll need:

  • Passion for agriculture!

  • Class 1 License and agricultural experience would be valuable but is not required

  • Drive to help others achieve goals

  • Understanding of operating equipment would be valuable but not required.

About Us

XYZ Farms is a 10,000 acre, 4th generation family farm located near a beautiful Saskatchewan community.  Driven with a passion and love for family and community and making a positive impact in the industry and their farm for future generations, XYZ Farms’ values are focused on sustainability, environment, relationships and building a strong future. Located 60 kms west of an urban center, the community is a central hub for many family-orientated activities like hockey, curling, swimming, boating, and cross country skiing and contains 2 schools, a community center and much more. Compensation is based on skills and experience and training programs will be provided to help our team learn and grow.

Still Not Sure What To Include In Your Job Ad?

Don’t worry, we know even with a template, including the right information in your job ad can be a daunting and difficult exercise. We have looked at our most common jobs and included a handful of example competencies for each job that you can use to build your ideal job ad.

Keep in mind these are just some common points and may not apply specifically to your business.

Key Competencies Mechanic

  • Reassemble machines and equipment following repair; test operation; and make adjustments as necessary

  • Repair or replace defective parts, using hand tools, milling and woodworking machines, lathes, welding equipment, grinders, or saws, test and replace electrical components and wiring, using test meters, soldering equipment, and hand tools

  • Drive trucks to haul tools and equipment for on-site repair of large machinery

  • Install and repair agricultural irrigation, plumbing, and sprinkler systems


Key Competencies Farm Labourer

  • Operate tractors, air drill, sprayer, tandems, semi, swather, combines, grain cart

  • Grain cleaning in winter

  • General equipment maintenance, yard work

  • Assist with seed cleaning plant and customers 

  • Class 1A preferred, mechanical ability an asset


Key Competencies Agronomist

  • Providing sound agronomic advice based on current conditions, past performance and the future needs of the farm

  • Working with input suppliers and lead agronomist to create the best recommendations for each field

  • In-field crop scouting for application of products

  • Post weather event scouting for damage, and recovery potential

  • Working closely with the farm team to stage application dates, establish protocols and advise on safety with products


Key Competencies Equipment Operator

  • Drive tractor with implements to plow, plant, cultivate, and harvest crops 

  • Drive semi-truck to haul harvested crops

  • Drive truck or tractor with trailer attached, alongside crew loading crop or adjacent to harvesting machine

  • Sprays fertilizer or pesticide solutions to control insects, fungus, weed growth and diseases

  • Adjusts, repairs, lubricates, and services farm machinery, and notifies supervisor or appropriate personnel when machinery malfunctions


The most important message you want to convey to a job seeker is that your business is a great place to work.  

We are here to help - contact us with your questions on how we can help make finding that right employee a step easier for you..

Who ever said finding the right employee was hard has never been on WorkHorse Hub!

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